Have Fun Doing Business
BThere are still opportunities to sponsor Jonathan - you still have the chance to enter the world of motorsport at a junior level, BEFORE Jonathan gets into the big league.
The advantages of motorport sponsorship are many, this is which huge corporations, such as Marlboro, Mercedes, Honda, Yahoo - and now Middle Eastern countries - are willing to pour billions of dollars into the sport.
Jonathan races at prestigious circuits throughout the world - and as his career develops he will continue to do so, but his racing series' has a firm fan base in the USA also. See the sidebar to the right.
Sponsorship provides a unique opportunity for your brand to be a part of the exciting world of motor sport. Advertising on a race car is more easily recalled than standard advertising. The demographics for spectators is excellent.

· Showcase your products
· Increase customer loyalty
· Help business to business trade
· Business to customer opportunities
· Reinforce client relationships
· Increase brand awareness
· Global television exposure

· HAVE FUN DOING BUSINESS!

Jonathan Summerton is the property. He is a part of a much larger team that includes a car, a truck, a team of mechanics, engineers and owners that go to work marketing your name, your logo, your products to millions of spectators, television viewers and your guests around the world.

The ProgramEach race weekend is an exceptional promotional and advertising opportunity. As a partner with our team you can:
Entertain clients and VIPs in our hospitality area or venue. A great opportunity for one on one contact with people who can create business growth for you in an exciting, never to be forgotten environment.

VIP passes are accorded your guests, including gourmet meals.

Visit the pits and meet the driver for photo / autograph.

Jonathan can dine with you and your guests.

Everyone sees your name or logo on the car, driver, and the team which reinforces your marketing and recognition.

Your name mentioned in driver interviews and media releases.

Promotion to the spectators via brochures and handouts.

An excellent way to build awareness to these highly qualified spectators.

Our job doesn't end at the track. Jonathan can attend media and trade shows, speaking engagements as your ambassador to promote you and your company.

Each race weekend is an exceptional promotional and advertising opportunity. As a partner with our team you can: Entertain clients and VIPs in our hospitality area or venue. A great opportunity for one on one contact with people who can create business growth for you in an exciting, never to be forgotten environment. VIP passes are accorded your guests, including gourmet meals. Visit the pits and meet the driver for photo / autograph.

Jonathan can dine with you and your guests. Everyone sees your name or logo on the car, driver, and the team which reinforces your marketing and recognition. Your name mentioned in driver interviews and media releases.

Promotion to the spectators via brochures and handouts. An excellent way to build awareness to these highly qualified spectators. Our job doesn't end at the track. Jonathan can attend media and trade shows, speaking engagements as your ambassador to promote you and your company

Tailor-made Sponsorship Packages
When you sponsor Jonathan, we will work closely with you to ensure that you reap the greatest benefits from your involvement - every company is different and has different needs. Of course, you will benefit from the usual sponsorship opportunities such as your logo on Jonathan's car, global TV coverage, exclusive hospitality at prestigious races and so on.

However, Jonathan believes in forging strong relationships with his sponsors by ensuring that they get the very best out of their sponsorship. Jonathan and his team will work with you closely to ensure your success.We can customize a program to suit your particular needs. Let us know.

Motor sport sponsorship helps you target a market that is interested in high performance, reliability and services that are at the forefront of a competitive field. Top brands have long realized these benefits. Customers, clients and staff all love to be involved in the excitement of racing.

As an American in racing we present a unique opportunity to tap your company into what is the world's leading spectator sport. It allows you to showcase your business to both prospective customers and strengthen relationships with existing clients in a fun and exciting environment.

If you are interested in sponsoring Jonathan on his way to becoming the next American F1 Champion please email JonathanSummerton@formulajon.com or give us a call at (407) 709 5549.

Jonathan - The Time Is Now
It's 2005 and you have the opportunity to sponsor a little-known racing driver called Lewis Hamilton. Do you?
In the 2008 Formula One season, in his rookie year, Lewis Hamilton was a sensation, narrowly missing winning the world championship.
Unless you have billions of dollars, you won't get the opportunity to sponsor him now .... but you DO have the opportunity of sponsoring the driver who aims to be the next American F1 champion, Jonathan Summerton.

.............
America's passion toward Formula One remains undiminished. An independent study* conducted by Performance Research suggests that real US Formula One fans exist.

In fact when the respondents were asked to rate their interest in Formula One on a scale of one to ten where ten is high, three-fourths (75%) gave Formula One either a 9 or 10 rating. So how did this compare to other established US motorsports? Well, roughly one-fourth (24%) awarded CART, a 9 or 10 rating, and fewer than one-fifth (15%) awarded NASCAR a 9 or 10 rating, indicating there is a unique Formula One audience in the US and not just a bi-product of interest in other US motorsports.

Moreover, almost all (91%) the respondents reported watching Formula One on television during the past month, in contrast fewer than two-thirds (62%) reported watching CART. When respondents were asked to choose the statement which best described themselves, just over one-half (53%) chose the statement "I am a diehard Formula One fan and will attend as many races as I can. The remaining respondents expressed interest in other US motorsports.

With a US Formula One fan base clearly in place, how would the other big race pan out? The other race is of course, the battle of the sponsors.
During unaided awareness questioning, the most frequently mentioned sponsor was SAP , followed by Marlboro and Mercedes.  When respondents were asked to identify sponsors from a list aided recall was high, with almost all (96%) of the respondents correctly identifying Mercedes, Jaguar (94%), Yahoo! (91%) and SAP (86%).
Further good news for SAP was the finding that over two-thirds (68%) of respondents correctly attributed them as the primary sponsor of the US Grand Prix.

The good news didn't just stop at sponsor awareness. Almost two-thirds (63%) of fans believed Formula One sponsors have more interest in their customers than non-sponsors. Over one-half of US Formula One fans reported that they personally benefit from corporate sponsorship of Formula One. Just over one-third believed that sponsorship "Makes the race possible".

Finally, when questioned about loyalty to sponsors products, over one-half of the respondents reported they would "Frequently" or "Almost always" preferentially choose a sponsors product, compared to a non-sponsors product.