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 There
are still opportunities to sponsor Jonathan
- you still have the chance to enter the world
of motorsport at a junior level, BEFORE Jonathan
gets into the big league.
The advantages of motorport sponsorship are
many, this is which huge corporations, such
as Marlboro, Mercedes, Honda, Yahoo - and
now Middle Eastern countries - are willing
to pour billions of dollars into the sport.
Jonathan races at prestigious circuits throughout
the world - and as his career develops he
will continue to do so, but his racing series'
has a firm fan base in the USA also. See
the sidebar to the right.
Sponsorship provides a unique opportunity
for your brand to be a part of the exciting
world of motor sport. Advertising on a race
car is more easily recalled than standard
advertising. The demographics for spectators
is excellent.
· Showcase your products
· Increase customer loyalty
· Help business to business trade
· Business to customer opportunities
· Reinforce client relationships
· Increase brand awareness
· Global television exposure
· HAVE FUN DOING BUSINESS!
Jonathan Summerton is the property. He is
a part of a much larger team that includes
a car, a truck, a team of mechanics, engineers
and owners that go to work marketing your
name, your logo, your products to millions
of spectators, television viewers and your
guests around the world.
The Program
Each race weekend is an exceptional promotional
and advertising opportunity. As a partner
with our team you can:
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- Entertain
clients and VIPs in our hospitality area
or venue. A great opportunity for one on
one contact with people who can create business
growth for you in an exciting, never to be
forgotten environment.
- VIP
passes are accorded your guests, including
gourmet meals.
- Visit
the pits and meet the driver for photo / autograph.
- Jonathan
can dine with you and your guests.
- Everyone
sees your name or logo on the car, driver,
and the team which reinforces your marketing
and recognition.
- Your
name mentioned in driver interviews and media
releases.
- Promotion
to the spectators via brochures and handouts.
- An
excellent way to build awareness to these highly
qualified spectators.
- Our
job doesn't end at the track. Jonathan can
attend media and trade shows, speaking engagements
as your ambassador to promote you and your
company.
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TAILOR-MADE SPONSORSHIP PACKAGES
When you sponsor Jonathan, we
will work closely with you to ensure that you reap
the greatest benefits from your involvement - every
company is different and has different needs. Of
course, you will benefit from the usual sponsorship
opportunities such as your logo on Jonathan's car,
global TV coverage, exclusive hospitality at prestigious
races and so on.
However, Jonathan believes in forging strong
relationships with his sponsors by ensuring that
they get the very best out of their sponsorship.
Jonathan and his team will work with you closely
to ensure your success.
We can customize a program to suit your particular
needs. Let us know.
Motor sport sponsorship helps you target a market
that is interested in high performance, reliability
and services that are at the forefront of a competitive
field. Top brands have long realized these benefits.
Customers, clients and staff all love to be involved
in the excitement of racing.
As an American in racing we present a unique opportunity
to tap your company into what is the world's
leading spectator sport. It allows you to showcase
your business to both prospective customers and strengthen relationships
with existing clients in a fun and exciting
environment.
If you are interested in sponsoring Jonathan on his
way to becoming the next American F1 Champion please
email JonathanSummerton@formulajon.com or
give us a call at (407) 709 5549. |
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It's 2005
and you have the opportunity to sponsor a little-known
racing driver called Lewis Hamilton. Do you?
In the 2007 Formula One season, in his rookie
yehomear, Lewis Hamilton was a sensation, narrowly
missing winning the world championship.
Unless you have billions of dollars, you won't
get the opportunity to sponsor him now .... but
you DO have the opportunity of sponsoring the
driver who aims to be the next American F1 champion,
Jonathan Summerton.
.............
America's passion toward Formula One remains
undiminished. An independent study* conducted
by Performance Research suggests that real US
Formula One fans exist.
In fact when the respondents were asked to rate
their interest in Formula One on a scale of one
to ten where ten is high, three-fourths (75%)
gave Formula One either a 9 or 10 rating. So
how did this compare to other established US
motorsports? Well, roughly one-fourth (24%) awarded
CART, a 9 or 10 rating, and fewer than one-fifth
(15%) awarded NASCAR a 9 or 10 rating, indicating
there is a unique Formula One audience in the
US and not just a bi-product of interest in other
US motorsports.
Moreover, almost all (91%) the respondents reported
watching Formula One on television during the
past month, in contrast fewer than two-thirds
(62%) reported watching CART. When respondents
were asked to choose the statement which best
described themselves, just over one-half (53%)
chose the statement "I am a diehard Formula
One fan and will attend as many races as I can.
The remaining respondents expressed interest
in other US motorsports.
With a US Formula One fan base clearly in place,
how would the other big race pan out? The other
race is of course, the battle of the sponsors.
During unaided awareness questioning, the most
frequently mentioned sponsor was SAP , followed
by Marlboro and Mercedes. When respondents
were asked to identify sponsors from a list aided
recall was high, with almost all (96%) of the
respondents correctly identifying Mercedes, Jaguar
(94%), Yahoo! (91%) and SAP (86%).
Further good news for SAP was the finding that
over two-thirds (68%) of respondents correctly
attributed them as the primary sponsor of the
US Grand Prix.
The good news didn't just stop at sponsor awareness.
Almost two-thirds (63%) of fans believed Formula
One sponsors have more interest in their customers
than non-sponsors. Over one-half of US Formula
One fans reported that they personally benefit
from corporate sponsorship of Formula One. Just
over one-third believed that sponsorship "Makes
the race possible".
Finally, when questioned about loyalty to sponsors
products, over one-half of the respondents reported
they would "Frequently" or "Almost
always" preferentially choose a sponsors
product, compared to a non-sponsors product.
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